c Kellar Radio Talent Institute

Network & Connect and get your start in Podcasting, On Air, Streaming, News/Talk, Sports, Social Media, Sales, Marketing, Promotions and more!

Kellar Radio Talent Institute June 3 - 8, 2024.

Apply Now

APPLICATIONS OPEN NOW! Take a huge step toward starting your career in On Air, Podcasting, Streaming, Audio Production, News/Talk, Sports, Social Media, Sales, Marketing, Promotions and more!

The Kellar Radio Talent Institute™ at Appalachian State University in Boone, North Carolina creates opportunities for new and emerging careers in media.  It is truly an incubator of well-rounded, well-educated college students, or recent graduates with a passion for media and a determination to get into the business.

The National Radio Talent System™ is made up of multiple talent Institutes at colleges and universities throughout the United States. Each institute brings in industry professionals from around the country as Guest Speakers who bring their real-world knowledge to this intensive 6-day summer program.

The Kellar Radio Talent Institute™ at App State is the campus-to-career connection most students need to begin their broadcast career, each not only learning from the dozens of pros but are able to network with them individually. This proves invaluable, as most will otherwise never have such an opportunity to meet and speak with these professionals. Likewise, these pros already have an introduction to these students who are available for open positions.

Upon completion of the institute, students will further their networking opportunities with access the National Radio Talent System's Career Center. This is where those in the industry are able to discover and hire NRTS graduates, who very likely, will be tomorrow's industry leaders.

Here are some of the Institute highlights (See Curriculum for more)
  • Now is the Time to Start Thinking Like a Pro
  • Radio's Digital Content & Social Media
  • Programming Sports Talk Radio
  • How to Get In and Win
  • Marketing and Promotions - Doing It Right
  • Basics of Great Voice Work and Production
  • Goal Setting & Time Management
  • Doing It Live & Voice Tracking
  • How to Get a Good Job
  • How to Do A Great Talk Radio Show
  • Basics of Doing a Great Music Radio Show
  • Music Scheduling: How & Why
  • Sales & Marketing

Sample Daily Curriculum

1:30pm Opening Comments Phyllis Kloda
College of Fine and Applied Arts
Appalachian State University

Dr. Janice Pope
Chair and Professor
Department of Communication
Appalachian State University

Dan Vallie
Director, Kellar Radio Talent Institute
Appalachian State University
President, National Radio Talent System
Founder, Vallie-Richards-Donovan
3:30-4:45pm The Digital Program Director Rob Whiteside
Senior Regional Digital Director
iHeartMedia Raleigh
5:00-6:00pm Social Hour at Cafe Portofino with Industry Professionals
Evening Assignment RAB Training Module #1 - The Role of a Radio Marketing Consultant

8:45am Announcements and Agenda Preview Dan Vallie

RAB Training Module:
#2 - Prospecting - Finding and Evaluating Prospects

Brian Grube
Director of Sales
Capitol Broadcasting, Raleigh, NC
10:30-11:45m RAB Training Modules
#3 - Getting First Call Appointments
#4 - How to Conduct a Great Client Needs Analysis
Richard Harlow
Sales Manager
Dick Broadcasting Company
Greensboro/Winston-Salem, NC
1:00-2:15pm RAB Training Modules:
#5 - Elements of a Good Written Proposal
#6 - The Difference between Features and Benefits
Jo Sanderlin
Account Manager
Dick Broadcasting Company
Greensboro/Winston-Salem, NC
2:30=3:45pm RAB Training Modules:
#7 - Understanding Competitive Media
Jim Coleman
General Sales Manager
Radio One Raleigh
4:00-5:00pm Social Hour at Cafe Portofino with Industry Professionals
Evening Assignment RAB Training Modules
#8 - Why Radio
#9 - Scheduling for Success
#10 - The Role of Creative

6:30am Board Bus at App State for Charlotte
8:45am Arrive at Charlotte Motor Speedway  
10:00-10:30am The Fundamentals of Announcing
Doug Rice
President & Gen. Manager
Performance Racing Network

Gerry Horn
Senior Vice President Sales
Performance Racing Network

Kent Bernhardt
Production Director
Performance Racing Network

Alexis Erickson
Marketing & Comm. Manager
Performance Racing Network
10:30-11:15am Around the track at 100 MPH  
12:45pm Depart Speedway for Panther Stadium  
1:15-2:15pm Carolina Panthers Football & Sports
Mick Mixon
Play-by-Play Announcer
NFL Carolina Panthers
2:15-2:45pm Tour Stadium & Broadcast Facilities
3:00pm Depart Charlotte / Return to Boone at the Speed Limit
Evening Assignment RAB Training Modules:
#11 - The Best Presentations
#14 - Making Money with RAB Resources
NOTE: Modules #12 and #13 will be done during tomorrow's session.

8:45am Announcements and Agenda Preview Dan Vallie
9:00-10:15am RAB Training Modules:
#12 - Addressing Objections and Closings
#13 - More Sales Through Buyer Style Identification
Pam Patton
Marketing Consultant
Beasley Broadcast Group
Fayetteville, NC
10:30-11:45am Radio Video
Alexis Zarycki
Digital Program Director
Beasley Media Charlotte

Mark Borja
Beasley Media Charlotte
1:00-2:15pm Engineering: RF & IT Brad Humphries
Market Dir. of Engineering
Beasley Media Charlotte

Nick Pinto
VP, Information Technology
Beasley Media Charlotte
2:30-3:45pm Student to Superstar Bill Schoening, SVP/Market Manager
Jack Daniel, WSOC PD & WKQC On-Air Talent
Beth Nifong, General Sales Manager
Cameron Moore, WNKS Music Dir./On-Air Talent/WSOC Music Director
Leslie Baylor Promotions Director, WPEG/WBAV
John "JT" Tillman, Imaging & Production Director
Alexis Zarycki, Digital Program Director
John Reynolds, Operations Manager
4:00-5:00pm Social Hour at Cafe Portofino with Industry Professionals
Evening Assignment: RAB Training Modules:
#15 - The Fundamentals of Co-op Advertising
#16 - How to Find Alternative Revenue Sources

6:00=9:00am "The Ace & TJ Show" - Broadcast Live from the George G. Beasley Media Complex Ace & TJ
w/ Riggins & Sass
Channel 96.1
iHeartMedia, Charlotte, NC
Radio Button Network
9:00am Announcements and Agenda Preview Dan Vallie
9:15-10:15am Show Prep
The Ace & TJ Show
10:30-11:45am RAB Training Module:
Goal Setting and Time Management
Tim Huston
Political, Sports, Experiences
and Events
Entercom Charlotte
1:00-2:00pm Music Scheduling - How and Why John Reynolds
Operations Manager
Beasley Media, Charlotte, NC
2:30pm RAB Radio Marketing Professional Certification exam
4:00-5:00pm Social Hour at Cafe Portofino with Industry Professionals

8:45am Announcements and Agenda Preview Dan Vallie
9:00-10:15am Marketing & Promotions - Doing It Right Bradlee Mikeska
Promotions Director
102.9 The Lake &
Channel 96-1
IHeartMedia Charlotte
10:30-11:45am Podcasting
Sheri Lynch
Bob and Sheri Show
107.9 The Link
Entercom Charlotte
1:00-2:15pm How to Get a Good Job Don Anthony
Jockline Daily
Morning Show Boot Camp
Talk Show Boot Camp Atlanta
2:30-3:30pm Air Check Sessions Master Class

Industry Pros Speaking at Kellar Radio Talent Institute

Jared & Katie

Jared and Katie in the Morning
107.5 KZL
Dick Broadcasting, Greensboro

Mac Edwards

VP/Market Manager
Beasley Media Group, Charlotte

Leslie Baylor

Director of Marketing
Beasley Media Group, Charlotte

Mark Garrison

1110AM/99.3FM WBT News/Talk
Radio One, Charlotte

Suzanne Carrol

General Sales Manager
Beasley Media Group, Charlotte

Sam Farber

Play-by-Play Announcer
NBA Charlotte Hornets, Charlotte

Randi Moultrie

Digital Program Director
Beasley Media Group, Charlotte

Melanie Day

Digital Content Director
Beasley Media Group, Charlotte

Adam Witten

Vice President Broadcast Operations
Learfield, Winston-Salem

Craig Mundy

Senior Account Manager
iHeartMedia, Charlotte

Tom Neely

Digital Sales Manager
Beasley Media Group, Charlotte

Kellar Radio Talent Institute Say It Best!

Monica Arneja

Simone Feast

Brooke Byron

Hunter Bostain

Frequently Asked Questions

The Kellar Radio Talent Institute is an intense 6-day program held on the campus of Appalachian State University in Boone, NC in partnership with National Radio Talent System.

National Radio Talent System is the only program of its kind in the world. It’s a system of Radio Talent Institutes on college campuses across America. Its mission is to discover, coach and nurture the next generations of professionals in the industry.

National Radio Talent System brings over 30 radio professionals to the Kellar Radio Talent Institute to teach interactive sessions. Over the ten days you will personally learn from them, meet, mingle, and network with them. It could take years to meet and build relationships with this many broadcasters otherwise. Broadcast professionals from almost every aspect of the radio industry lead sessions; on-air, sales, digital, sports, news, production, management, marketing, programming, social media, etc.

After completion of the Kellar Radio Talent Institute, you are highlighted on the National Radio Talent System website to broadcasters regionally and nationally. 70% of students who attend the Kellar Radio Talent Institute get their first job in broadcasting after graduation.

YES. You don’t have to choose one or the other. To date, every radio station has allowed their interns to break away from the internship for ten days to participate in Radio Talent Institutes.

All college students, recent graduates and grad students from all universities in the state and region and interns and part-timers at radio or TV stations are welcomed. A total of 25 students are accepted on a rolling acceptance, so the earlier you apply, the better your chances.

The National Radio Talent System provides a “Certificate of Completion” from the Kellar Radio Talent Institute and a “Radio Marketing Professional” certification from the Radio Advertising Bureau.

A $395 Registration fee is paid after you are notified of acceptance, and that cost includes a meal card for lunch to use during the 6 days. Housing, if needed, is available on campus for an extra fee.

Yes. You may cancel your registration and request a refund for the Kellar institute at Appalachian University in Boone, NC by April 15th, 2024.

About the Kellar Radio Talent Institute

Art Kellar

 Art KellarThrough the support of lifetime broadcaster Art Kellar, The National Radio Talent System and Appalachian State University are proud to present the Kellar Radio Talent Institute, committed to discovering and preparing a new generation of broadcast professionals.

Kellar stated, "There is a need to bring fresh talent into the industry at every level, to contribute to make the industry even more dynamic, and there are plenty of people in the industry that want to help young people enter the industry and be successful."

Kellar became a disc jockey in Ronceverte, West Virginia. He told an interviewer, "I got off the train and walked the two blocks to the [radio] station, and when I walked inside my very first thought was, I've got to own one of these."

Kellar founded O.K. Broadcasting in 1956 and that year purchased his first radio station, WEEL-AM in Fairfax, Virginia. In the 1960s and 1970s, WEEL was one of the Washington area's most popular Top 40 stations.  In 1967, he founded EZ Communications, Inc., which eventually owned and operated 26 AM and FM stations across the United States.

In 1996, after the easing of deregulation rules, EZ Communications merged with Boston-based American Radio Systems, Inc. (ARS), sealing a $655 million deal that made the resulting company the second largest station operator in the country. Kellar retired shortly afterward.

His radio stations entertained millions of people, from Seattle to Miami, from Philadelphia to Phoenix. With very little capital, and lots of work, foresight, vision, and talent, he built a company worth more than $500 million.

Woody Allen of Allen Financial Services commented, A mark of his greatness is the number of people who have better lives because of him; an even greater mark is that, oftimes, the recipient of his generosity never knew that it was Art who provided it."

If there ever was a real gentleman, a person who said 'I'll do this' and who always did it, it was Art Kellar. He was a man among men, if I might use that old cliche. I was so enthused when I heard the idea of this institute that I wanted to do anything that we could possibly do to make it successful, because anything that Art Kellar had his hands on was always done to perfection.

George Beasley - Founder - and former Chairman and CEO - Beasley Broadcast Group

Art was always reaching out to help others, and would go out of his way to do it. I always appreciated his willingness to give through what God had blessed him with. He cared.

Joe Gibbs, Former Coach, Washington Commanders, Owner Joe Gibbs Racing

Appalachian State University

Appalachian is a special place. Our location in Boone, North Carolina's Blue Ridge Mountains, a place of great beauty abundant with cultural and recreational opportunities, profoundly shapes how our community lives, works and learns together. Once you become a part of our community, you never really leave.

Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls about 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Appalachian was founded in 1899. The pioneering spirit necessary to overcome the mountains’ hardships quickly characterized the institution, giving Appalachian a special niche in higher education that continues today. After more than a century, students still feel the pull of this unique place to transform their lives, and Appalachian has remained focused on providing students with educational experiences that are not only life-changing but world-changing.

Appalachian State University

Our Mission

The Kellar Radio Talent Institute attracts, trains and creates opportunity for talented, enthusiastic and well educated young adults who have a passion for the broadcast industry. College students, recent graduates, grad students, interns and part-timers at radio or TV stations work through an intensive 10-days to bring them to a better understanding of each aspect of the industry, including on-air, programming, writing, news, sports and sales; all students also participate in RAB training and take the exam to earn their Radio marketing Professional Certification.

The Kellar Radio Talent Institute prepares the students to excel in entry-level positions upon their graduation, and better ensures they get a start in and have a successful career in broadcasting.

Part of the goal is to prepare students, along with their Liberal Arts education, to the point that they can walk into a professional radio station environment and not only be comfortable, but to excel in every area of the business, from on-air to programming to sales to management ... we expect no less than to prepare a future generation of broadcast leaders.

We look to attract the brightest of the brightest students to bring fresh talent into the industry who can contribute to make the industry even more dynamic.

Contact Us

If you have any questions regarding applying or need assistance in any way, please don't hesitate to contact us directly.

Appalachian State Contact

See what a future in broadcasting looks like when you join a Talent Institute

Kellar Underwriters