Now Accepting for Applications
We look forward to you joining us for the Hubbard/MBA Radio Talent Institute at Lindenwood University in Saint Charles, MO July 17 - July 26, 2023



Apply Now

Join us for the 2023 Hubbard/MBA Radio Talent Institute!


The Hubbard/MBA Radio Talent Institute is a talent incubator at Lindenwood University. The institute, which takes place during the summer spans 10 days and is led by broadcast professionals from around the state and country who share their real-world industry knowledge to the institute attendees.

Participating professionals praise the Hubbard/MBA Radio Talent Institute and embrace the Institute as the "go to" place to find bright, talented young broadcasters interested in entering the industry.

The National Radio Talent System and the Radio Talent Institute is the campus-to-career connection most students need to begin their broadcast career. Plus it is a connection for broadcasters to discover and hire the next generation of talent in broadcast radio.

College students from universities throughout the state and region apply to be accepted into the Hubbard/MBA Radio Talent Institute. This provides an ideal networking opportunity for the students with a wide variety of potential interests within the classroom for industry professionals to identify and actively recruit. Upon graduation of the Institute, students can further their networking opportunities through their ability to access the National Radio Talent System's Career Center.

"The MBA is proud to again be a sponsor of the Radio Talent Institute. I have seen first-hand how this program has helped students determine the direction they want to take in their future. I wish something like this was available when I was in school!"
Mark Gordon
President and CEO
Missouri Broadcasters Association

"At Hubbard Radio St. Louis our mission is to make talent acquisition a priority. We develop leaders to build dominant brands that connect our audience, community and business partners. We are so pleased to partner with the MBA to sponsor the Radio Talent Institute."
John Kijowski
Vice President and Market Manager
Hubbard Radio St. Louis.


Here are some the the Institute highlights
  • Now is the Time to Start Thinking Like a Pro
  • Radio's Digital Content & Social Media
  • Programming Sports Talk Radio
  • How to Get In and Win
  • Marketing and Promotions - Doing It Right
  • Basics of Great Voice Work and Production
  • Goal Setting & Time Management
  • Doing It Live & Voice Tracking
  • How to Get a Good Job
  • How to Do A Great Talk Radio Show
  • Basics of Doing a Great Music Radio Show

Sample Daily Curriculum
From a recent MBA Radio Talent Institute


1:30pm Opening Comments Matt Walker
Assistant Professor/Director
School of Communication and Mass Media
Northwest Missouri State University

Mark Gordon
President/CEO
Missouri Broadcasters Association

Dan Vallie
President National Radio Talent System
Founder
Vallie-Richards-Donovan Consulting
Charlotte, NC
Announcements and Agenda
Preview
Leslie Murphy
Advertising/Underwriting Director
Northwest Missouri State University
2:00-3:15pm Now is the Time to Start Thinking Like a Pro John Zimmer
President
Zimmer Radio and Marketing Group
Columbia /Jefferson City, MO
3:30-4:45pm Radio’s Digital Content & Social Media] Trevor Morgan
Program Director KCMQ
Columbia/Jefferson City, MO
4:00-5:00pm Social Hour at CARSON’S SPORTS GRILLE with Industry Professionals
Evening Assignment: RAB Training Module #1 - The Role of a Radio Marketing Consultant
8:45am Announcements and Agenda Leslie Murphy
9:00-10:15am

RAB Training Module:
#2 - Prospecting - Finding and Evaluating Prospects

George Pelletier
Regional President
Alpha Media Omaha, NE
10:30-11:45m RAB Training Modules
#3 - Getting First Call Appointments
#4 - How to Conduct a Great Client Needs Analysis
Nick Kumels
Account Executive
KESJ/KFEQ/KKJO/KSJQ
Eagle Radio St Joseph, MO
  Lunch
1:00-2:15pm RAB Training Modules:
#5 - Elements of a Good Written Proposal
#6 - The Difference between Features and Benefits
Doug Schmitz
General Manager
KESJ/KFEQ/KKJO/KSJQ
Eagle Radio St Joseph, MO
2:30=3:45pm RAB Training Modules:
#7 - Understanding Competitive Media
Doug Schmitz
4:00-5:00pm Social Hour at CARSON’S SPORTS GRILLE with Industry Professionals
Evening Assignment: RAB Training Modules
#8 - Why Radio
#9 - Scheduling for Success
#10 - The Role of Creative
7:45am Board Bus and depart for Kansas City Chiefs Training Camp in St. Joseph
8:45am Arrive at Kansas City Chiefs Training Facility Missouri Western University St. Joseph
9:15-12noon Chiefs Training Camp  
10:30am-11:15am Kansas City Chiefs Football & Sports Broadcasting Mitch Holthus
Play-by-Play Announcer
Kansas City Chiefs
12:00 noon Depart St. Joseph and head to Kansas City
1;00pm Arrive Entercom Studios Kansas City  
1:15-1:45pm Welcome Dave Alpert
Regional President/Market President
Entercom, Kansas City, MO
Tour of Entercomm Studios and Offices
1:45-2:45pm Selling and Delivering Sports Ply-by-play Mark Miller
Senior Account Manager
Play-by-Play Announcer
Entercom, Kansas City, MO
2:45-3:45pm Sports Talk Radio Steven Spector
Program Director
610 Sports, KCSP Radio

Bob Fescoe
Fescoe in the Morning
610 Sports, KCSP Radio

Josh Vernier
10am-2pm
610 Sports, KCSP Radio
3:45pm Depart for Home Plate at Northwest Missouri State University
Evening Assignment: RAB Training Modules:
#11 - The Best Presentations
#14 - Making Money with RAB Resources
NOTE: Modules #12 and #13 will be done during tomorrow’s session.
8:45am Announcements and Agenda Preview Leslie Murphy
9:00-10:15am RAB Training Modules:
#12 - Addressing Objections and Closings
#13 - More Sales Through Buyer Style Identification
Scott Meier
General Manager
Mid-West Family Broadcasting
Springfield, MO
10:30-11:45am How to Get In and Win
John Beck
Senior Vice President
Emmis Radio, St. Louis, MO
Lunch
1:00-2:15pm Writing for Radio Miles Ramsey
Creative Director
Eagle Communications, St. Joseph, MO
2:30-3:45pm Engineering: RF & IT John E. Beck
Engineering Manager
Bott Radio Network
Overland Park, KS
4:00-5:00pm Social Hour at CARSON’S SPORTS GRILLE with Industry Professionals
Evening Assignment: RAB Training Modules:
#15 - The Fundamentals of Co-op Advertising
#16 - How to Find Alternative Revenue Sources
8:45 am Announcements and Agenda Preview Leslie Murphy
9:00-10:00am Doing It All
Jim Cronin
Owner/Operator
Nodaway Broadcasting Corp.
KVVL-FM/KNIM AM/FM
Maryville, MO

Joyce Cronin
Owner/General Sales Manager
Nodaway Broadcasting Corp.
KVVL-FM/KNIM AM/FM
Maryville, MO
10:15-11:45am RAB Training Module:
Goal Setting and Time Management
Gary Exline
Interim General Manager
Eagle Radio
Manhattan Kansas
  Lunch
1:00pm RAB Radio Marketing Professional Certification exam
8:45am Announcements and Agenda Preview Leslie Murphy
9:00-10:00am Music Scheduling - How and Why Jules Riley
Senior VP of Programming
103.3 KLOU / 97.3 The Bull
iHeartMedia, St. Louis, MO
10:15-11:15pm How to Get a Good Job Jon Zellner
Executive VP/Programming Operations
iHeartMedia New York, NY
11:30-12:00 noon Air Check Sessions Master Class
  Lunch

8:45am Announcements and Agenda Preview Leslie Murphy
9:00-10:15am Today's News Radio...Put it together and Deliver It.
Alan Furst
Program Director
KMBZ AM/FM
Entercom Kansas City
10:30-11:45am Podcasting
Jon Wier
"The Jonathan Wier Show"
Broadcaster and Podcaster
Kansas City, MO
  Lunch
1:00-2:00pm Basics of Doing a Great Music Radio Show Taylor J.
Assistant Program Director
On-Air Personality KKDM
iHeartMedia, Des Moines, IA
2:15-3:15pm On Air: Developing Your Voice, Your Style...You Jeriney
Music Director and Middays
KRBZ 96.5 The Buzz
Entercom Radio, Kansas City, MO
3:30-4:00pm Aircheck Sessions Master Class
4:15-5:15pm Social Hour at CARSON’S SPORTS GRILLE with Industry Professionals

8:45am Announcements and Agenda Preview Leslie Murphy
9:00-10:15am Basics of Great Voice Work and Production
Brian Peck
Voice Over Actor
Lee’s Summit, MO
10:30-11:45am Radio Video
Mark Davis
Content Manager
Entercom, Kansas City, MO
  Lunch
1:00-2:00pm On-Air Delivery, Inflection, Pacing, Communicating Leigh McNabb
Program Director and Midday Host
99.7 The Point KZPT
Entercom, Kansas City, MO
2:15-3:15pm Adjusting from College to the Pros Bryan Ebbrecht
Production Director
Midwest Family Broadcasting
Springfield, MO

Connor Harbit
KUSN Morning Host
KGGF, KUSN, KQQF
Coffeyville, KS

Scott Mandziara
Producer, Board Op
101 ESPN WXOS
Hubbard Radio St Louis, MO

Andrew Rogers
Show Host, Producer, Board Op
101 ESPN, WXOS
Hubbard Radio, St. Louis, MO
3:30-4:00pm Aircheck Sessions Master Class
4:15-5:15pm Social Hour at CARSON’S SPORTS GRILLE with Industry Professionals

8:45am Announcements and Agenda Preview Leslie Murphy
9:00-10:15am What You Have to Know to be the Program Director
Scott Roddy
Brand Content Director
Hubbard Radio, St. Louis, MO
10:30-11:45am What the Program Director Looks for in You
Pete Mundo
"Pete Mundo Morning Show"
Assistant Program Director
103.7 & 710 KCMO
Cumulus Media, Kansas City, MO
  Lunch
1:00-2:00pm You and Your Broadcasting Career Donna Baker
Midwest Regional VP
Cumulus Media, Kansas City, MO
2:15-2:45pm Closing Comments Terry Harper
Director of Member Services
Missouri Broadcasters Association

Dan Vallie President
National Radio Talent System
Charlotte, NC

Recent Guest Instructors

A.J.

Sr. Vice President, Programming
iHeartMedia
St. Louis, MO


Donna Baker

Midwest Regional Vice President
Cumulus Media Midwest
Kansas City, MO


John Beck Jr.

Sr. Vice President/General Manager
Emmis Communications
St. Louis, MO


John Beck Sr.

Engineering Manager
Bott Radio Network
Overland Park, KS

Frequently Asked Questions

The Hubbard / MBA Radio Talent Institute is an intense 10-day program held on the campus of Lindenwood University in Saint Charles, MO in partnership with National Radio Talent System.

National Radio Talent System is the only program of its kind in the world. It’s a system of Radio Talent Institutes on college campuses across America. Its mission is to discover, coach and nurture entry-level talent for the industry.

National Radio Talent System brings over 30 radio professionals to the Hubbard / MBA Radio Talent Institute to teach interactive sessions. Over the ten days you will personally learn from them, meet, mingle, and network with them. It could take years to meet and build relationships with this many broadcasters otherwise. Broadcast professionals from almost every aspect of the radio industry lead sessions; on-air, sales, digital, sports, news, production, management, marketing, programming, social media, etc.

After completion of the Hubbard / MBA Radio Talent Institute, you are highlighted on the National Radio Talent System website to broadcasters regionally and nationally. 70% of students who attend the MBA Radio Talent Institute get their first job in broadcasting after graduation.

YES. You don’t have to choose one or the other. To date, every radio station has allowed their interns to break away from the internship for ten days to participate in Radio Talent Institutes.

All college students, recent graduates and grad students from all universities in the state and region and interns and part-timers at radio or TV stations are welcomed. A total of 25 students are accepted on a rolling acceptance, so the earlier you apply, the better your chances.

The National Radio Talent System provides a “Certificate of Completion” from the Hubbard / MBA Radio Talent Institute and a “Radio Marketing Professional” certification from the Radio Advertising Bureau.

A $395 Registration fee is paid after you are notified of acceptance, and that cost includes a meal card for lunch to use during the 10 days. Housing, if needed, is available on campus for an extra fee.

About The Missouri Broadcasters Association (MBA)


The Missouri Broadcasters Association serves over 350 radio and television stations, providing members with legal information, on-going training opportunities and certification programs. We work with consultants and other associations to monitor state and federal legislation that could impact our industry and keep lawmakers informed of the good things broadcasters do for their communities.

About Hubbard Radio St. Louis LLC


At Hubbard Radio St. Louis, we mirror the innovation, values and community spirit that drive our region. We immerse our consumers in entertainment and local content that dazzle their senses, touch their hearts and stimulate their minds. Our goal is to extend our reach, create greater efficiency and further increase passion among our consumers in each new experience.

92.3 WIL is celebrating 43+ years of service. Our station’s strong heritage, entertaining personalities and dedication to the community bring the poetry of country music to life each day.

106.5 The Arch is the station everyone can agree on, with a variety of adult hits, we make you wonder ... "What will I hear next?" The Courtney show anchors morning drive, mixing music, fun and local information for St. Louisans during their drive to work

WXOS 101.1 is the #1 sports station in St. Louis, carrying the best of ESPN programming, as well as major Play by Play of all sports and locally, the home of St. Louis Blues hockey.

KSHE 95, “Real Rock Radio”, was one of the very first radio stations to play rock music on the FM band. The station celebrated 53 years of rocking St. Louis in 2020 and is the longest running rock station on the planet!

105-7 The Point, “Everything Alternative” is celebrating 28 years as St. Louis’ original Alternative station. Our unique music position, community involvement, and the #1 morning show “The Rizzuto Show” is what makes the Point a ratings juggernaut in St. Louis.

About The National Radio Talent System


Initially developed by NRTS Founder Dan Vallie, the unique hands-on and immersive program enables students to participate in sessions, that included such topics as on-air delivery, sports, news, promotions, production, podcasting, engineering, digital and sales, as well as complete the RAB Radio Marketing Professional certification course.

Since acquiring the talent system in 2020, RAB has assembled an NRTS Board Committee chaired by Seven Mountain Media's Kristin Cantrell and an NRTS Alumni Advisory Council focused on helping the organization develop and plan for future institutes, recruiting new talent into broadcast radio, and fostering engagement between broadcasters and institute graduates.

The National Radio Talent System, a division of the Radio Advertising Bureau, (RAB) produces Radio Talent Institutes on college campuses across America. It is the first and only program of its kind in the world, discovering and preparing the next generation of broadcasters.

Our Mission


The Hubbard/MBA Radio Talent Institute attracts, develops, and creates opportunities for talented, enthusiastic and educated young adults who have a passion for the broadcast industry. Rising college juniors and seniors work through an immersive 10-day program to provide them with a better understanding of aspects of the industry, including on-air, programming, writing, news, sports, digital, and sales, All students accepted into the program also participate in RAB sales training. Upon completion of the course and the passing of the final exam to earn their RAB Radio Marketing Professional Certification.

The Hubbard/MBA Radio Talent Institute prepares the students to excel in entry-level positions upon their graduation, and better ensures they get a great start in and helps them to prepare for a successful career in broadcasting.

We look to attract motivated students interested in contributing to making the broadcast industry even more dynamic.

Contact

If you have any questions regarding  applying or need assistance in any way, please don't hesitate to contact us directly.



See what a future in broadcasting looks like when you join a Radio Talent Institute

Hubbard/MBA Underwriters



Students Get Hands-On at Radio Talent Institutes

KBA Radio Talent Institute

Check out NRTS at Western Kentucky University.

TAB Radio Talent Institute

NTRS hangs out with the B97.5 Morning Show.

Confer Radio Talent Institute

NRTS students go LIVE with Froggy 98.

GAB Radio Talent Institute

It's GAME DAY for NRTS at Mercedes-Benz Stadium.